بســــــــــــــــــــــــــــــــم الله الرحمن الرحــيــم
السلام عليكم و رحمة الله وبركاته
1.A major publicly traded sportswear and equipment supplier based in the United States.
2.A goddess who personified victory throughout the ages of the ancient Greek culture. She is known as the Winged Goddess of Victory.
The company takes its name from Nike (, the Greek goddess of victory.} -Wikipedia
This well known registered trademark, Nike, which may be the most well known of sporting brands in the world, bears the name of the Greek goddess of victory. The founders of this company who chose this name were Philip Knight and Bill Bowerman. They chose this name as a symbol of good luck and hope of victory for sportsmen who wore this brand and propagate the symbol of this god.
“Thus it is clear that it is not permissible for the Muslim to wear this symbol or to imitate those who wear it. The Muslim believes in the Oneness of Allaah (Tawheed) and believes that victory, help and strength come from Him alone. Wearing this symbol is contrary to his belief and faith. If he has no option but to buy the products of this company, then at least he should erase their symbol and name so that it is not on his chest, foot or neck. Thus his religious commitment will be safe as will his belief (‘aqeedah).” al-Mu’taqadaat al-Deeniyyah ‘inda al-Shu’oob, ed. by Geoffrey Barrinder, which was published in Arabic in Silsilat ‘Aalam al-Ma’rifah, no. 173, p. 409.
With regard to images, such as images which appear on clothes for adults and children, they are the same: it is not permissible for a person to wear anything with pictures on it, or to dress his children, boys and girls alike, in anything that has pictures on it.
With regard to words written on garments, such as “I am a Christian” on a sweater, or “I am a Jew” or “Christian” or “sexual fluid” or “the gushing water of man” or writing the symbol for Venus, which is a symbol for immoral actions, and also writing “the ancient Greek god of love” or “alcoholic drink” or the name of a man and woman, or “Christmas” – all of these are unacceptable.
Even the names of singers and soccer (football) stars and others who are not Muslim – all of that is not permissible, because it will lead to the Muslim venerating these people, who are kaafirs.
With regard to images (pictures), we have stated that they are haraam on sweaters, shirts and pants.
Conclusion, when you’re wearing a Nike product, you are representing a goddess of luck and victory whether you like it or not. And the argument about not having the intention does not play in this matter because this representation was chosen by the founders of the brand themselves. As we know there are other brands out there that will easily suffice for the rejection of this brand. Remember that there is no deity worthy of worship other than Allah and it is not permissible for His worshipper to be going about displaying symbols which conflict with the very fundamentals of our life.
Don’t forget to invite your friends:-)
Allah knows best.